A logo refresh project for a client. Lashed by Fiona is a premium beauty service offering an extensive range of lash extensions and brow grooming needs. The client wanted a minimalistic yet chic and elevated design that represented her brand, as well as appealing to her female target market. Introducing a feminine colour palette of terracotta, blush and cream, the logo combines an elegant serif with a lightweight san-serif typeface for a timeless and luxurious feel - embodying the experience of having your lashes done. Lashes form the core of the brand logo, making Lashed by Fiona easily identifiable.