The ‘Your Pasta Journey’ campaign aims to communicate the joy and ease of making fresh pasta at home with Marcato products. Making pasta from scratch can be intimidating, but this campaign will break it down step-by-step, showing how having the right tools will ensure making fresh pasta is a regular occurrence, not a once a year activity. This campaign will be delivered through a range of digital and printed assets, from the step-by-step guide via the Borough Kitchen newsletter on how to use the iconic Atlas 150 pasta machine, to how to make classic pasta dough with an in-store recipe card. The outlined content will help instil confidence into any cook, regardless of skill level, and encourage them to invest in a Marcato Atlas 150 and other pasta accessories.